Things You Need To Consider Before You Start Online Clothing Store

When you start an online clothing store there are many things that you need to keep in mind if you want to become a successful online clothing business owner. The following are 10 factors that you need to give serious thought to before you start your own online clothing business.


The most important factor to consider is your target audience. When you know your target audience, you can cater to them in a more focused manner. You need to think about where the traffic is coming from, how much they’re willing to pay, and what your revenue model looks like. When you are clear about your customers, you will know the types of products that will help drive sales.

Online Store Platforms

As a future business owner, you need to think about the platform you’re going to use to start online clothing store. If this is your first time running a business then you should choose an e-commerce platform that enables newcomers to get a grip of doing business online. For example, Shopify is great for its simplicity and providing an interface that’s easy to understand for new business owners.

Stand Out From The Crowd

It can be tough to stand out from the crowd when you’re starting your clothing store. There are already so many clothing stores that exist and the competition is fierce. But that doesn’t mean you can’t do well. You just need to think about a way in which you can stand out from the rest of the clothing stores. Think about what’s unique about your store that the other stores don’t have.

Factory 43 is a Shopify store that uses quirky images and GIF’s to attract the audience

Photos Of Products

Before you start online clothing store you need to think about your product photos. Photos are extremely important and you want your products to look their best. Customers are more inclined to buy something that looks good on screen. You can choose a service that helps you take professional photos or you can learn how to take photos of your products yourself.

Website Content

They rightly say ‘content is king’. Content on your website is crucial and you should ensure you’re investing enough time on content development. What content you have on your website and the placement of the content is important for your website’s overall design. You should make sure your content is relevant, accurate and easy to absorb.


When you start online clothing store, you need to think about all the backend processing that’s going to take place. How are you going to fulfill orders? What are your policies going to be? How do you plan to store clothes? What will happen once an order is placed by the customer? How are you going to communicate successful order placement? Planning in advance is going to help you in the future.

Mobile Responsiveness

IBM research has found that more and more people are using their mobile phones to buy products online. This is why you need to think of making your store mobile responsive. It takes seconds for customers to make up their mind about buying from you or not. You want to ensure that your online store is optimized for mobile and you can eventually even launch an app for your store.

You need to make your clothing store mobile responsive as it is a popular choice of device for online shoppers.


Promotions can help you do well. When you start online clothing store, it’s vital to think about the discounts, promotions, and special offers that you’re going to offer to your customers. You need to plan your promotions strategy ahead. Ideally, it should be at a time when you know you wouldn’t be making a lot of sales. You should think of different ways to create demand for the products you sell.


Customers are attracted to buying from stores that offer low-cost shipping or that offer free shipping. If shipping costs are high then the chances of cart abandonment increase as well. You need to consider the cost of the returns and time spent on them. This will help you determine your expenses on returns and shipping.


When you start online clothing store, an important aspect is the testing part. You want to test your site so that you know you’re doing your optimal best. You can perform A/B testing to ensure that your website is appealing to the customers. It helps you find out which configuration of the website is best and which one leads to a conversion.

Shopify is one of the simplest e-commerce platforms that enables you to have your own clothing store. Shopify provides 24/7 customer support so you know help is a few seconds away when you need it. There are experts you can hire with ease and you can choose to build your store just like how you imagine it. Shopify helps you start online clothing store and scale with ease since hundreds of tools are available for you to do so. With flexible plans, competitive pricing, and incredible features, Shopify is one of the best platforms you can build your store with.

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