You must be living under a rock if you don’t have any online encounters in this Digital Age. Everyone is hooked to use digital technologies, especially business entrepreneurs who choose to take advantage of the online platform to market their brand. And why not? Internet marketing is the most convenient and affordable way to promote your enterprise and reach a massive market.
So if you want to jump on this method, here are seven proven ways to effectively market your business and brand online. Check them out below!
People Are Into Facebook
Is there anyone from your family or friends who doesn’t have a Facebook account? Facebook is the most popular and most used social media platform worldwide. Thus, the easiest and quickest way to approach your target market is through Facebook ads, as you can reach almost everyone.
Although not free, Facebook ads offer an excellent opportunity to reach such ideal demographics for your enterprise. You can use metrics like age, marital status, geographic location, and interests to locate potential consumers. Though it seems so convenient, it might take a while to find the right technique in terms of advertising on this platform. But once your campaign is making money, all you gotta do is continue to scale.
Get Access to Other Channels to Sell Your Products or Services
Creating a website for your brand to promote and sell online is good. But using other huge online communities to boost your product and service visibility is even better.
Among the perks of selling via eBay, Etsy, Craigslist, or Amazon is that you have a higher chance of being discovered by potential customers. Especially if you are a new business. Besides, you don’t have to pay for promotional or advertising fees, although you might be charged with selling fees per sold item.
Offer Free Products or Services to Customers
According to recent studies, people have higher tendencies to accept something for free than to pay a nominal price. So, why not offer a free product or service to your clients? Perhaps you can give away an entry-level item or provide a free 15-minute online consultation. Whatever you extend, be sure to get the client’s full contact information so you can reach them later.
Use Digital Campaigns for Your Upcoming Event
Attending a business trade show event is one of the best ways to market your brand. However, you’ll also need an online marketing strategy before, during, and after the exhibition. This is to ensure the success of your show.
- Before the Event
You can send out a pre-event email blast to entice your prospects. This can be in the form of a new product presentation, informative blog post, or a product demo video. Be sure to create exciting email content to persuade your target market.
- During the Event
Live streaming during the show is an excellent way to reach a wider audience—especially to those who can’t make it to your exhibition. Ensure to have a stable internet connection and a high-quality camera to feature what you have to offer along with your compelling booth displays. Also, don’t forget to get a reliable trade show booth manufacturer that can assist you in the booth presentation.
- After the Event
Connect virtually to your hot leads by following up through email or social media. This will remind them about the context of your connection.
Collaborate with Social Media Influencers
Another tip is to work with a social media influencer that can reach more followers than you do. While this isn’t free, collaborating with them will help you amplify your business connections to a broader audience.
Here are some ways to team up with bloggers:
- barter products or services with them
- provide free product samples
- give rewards by handing commissions per sale
- pay them per post
Partner With Other Businesses
An online business collaboration is also a great move to provide you more exposure, more traffic, and more profit. For instance, a baby product online site can work with a maternity clothing store by offering vouchers and discounts to each other’s shoppers. So don’t shy away. Reach out to other business-minded people, and communicate your idea about how you can work together.
Learn From Others Success and Failures
There are plenty of things we can learn from other businesses. You can be inspired by their achievements and discover a thing or two. What made them successful might work for you too. Also, learn from others’ mistakes. View them as your opportunity to improve and focus on what you are good at.
There is no exact formula to be successful in online marketing. But if you aren’t sure where to begin, the list provided above is the best tips to follow. We are looking forward to your business success. Good luck!